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Description of the project co-financed by the EU

Beneficiary, FESTIVAL GROUP Sp. z o. o. is implementing a project titled "Implementation of an innovative technology for active communication with the viewer when displaying programs on Internet television."

As part of sub-measure 3.2.1 Market Research of the Smart Growth Operational Program for 2014-2020, co-financed by the European Regional Development Fund.


Project goals: 

The aim of the project is to increase the Company's competitiveness by introducing an innovative registration service, live transmission and/or online retransmission using the Interactive Television System. The goal will be achieved thanks to the implementation of the results of R&D work, on the basis of which an original technology for communication with the viewer was developed.

Planned project effects:

  • creating an innovative method of distributing content dedicated to various social and age groups, with the functionality of their interactive participation in the transmission of this content

  • expansion of business activities towards the provision of registration, live broadcast and/or online retransmission services using new technology

  • presenting a service offer that will allow for intelligent content streaming and delivery in real time

  • a real impact on the technological breakthrough in the development of the media and telecommunications industry (digitization of television, development of Internet television, specialization of the sector dealing with the development of content dedicated only to Internet recipients)

  • a positive impact on the need to build broadband Internet that will be faster, more accessible and stable

  • impact on the demand and increase in sales of Smart TV, laptops, smartphones, tablets, as well as mobilization for their producers to develop and improve the technology of this type of equipment

  • development of the advertising industry on Internet television (advertisements will be personalized, at the same time cheaper and available to small companies, and at the same time available on the local market, but globally)

  • Project value: PLN 35,055,000.00

  • Contribution of European Funds: PLN 19,897,500.00.

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